Unlike the digital competitors who may have been hiding in plain sight, slowly chipping away at traditional players’ market share, ChatGPT came out of nowhere, it seemed, with the potential to change the world. Its public launch with GPT in November is a disruption like no other we’ve seen in the modern internet age. consumers ordering products and having them delivered for free this way, according to PYMNTS data. Until Amazon Subscribe & Save put a noticeable dent in center-store sales, and now has 7.1% of U.S. Grocers used to think of Whole Foods as their only Amazon grocery competition - and with its small share and Whole Paycheck reputation, they didn’t worry too much. Those channels remain a CFO-friendly alternative to frequently hopping on a plane to visit clients or staff in person, reducing both business travel expenses and airline profits.Ĭar OEMs never thought of Amazon, Apple, or Google as competitors until they saw the opportunity to monetize the cockpit and the user experience while in the car and decided they should create their own car-centric apps and ecosystems to fight back. Many traditional industry sectors are being disrupted by these digital competitors, some new and some old, who appear to have come out of nowhere to take share - and grow it.įor instance, airline CEOs never gave a minute’s thought to Zoom, Teams and similar apps as competitors for the business traveler’s dollar until client, prospect and staff meetings shifted almost exclusively to online video channels during COVID. New tech has moved the application of digital beyond smartphones and apps to new ecosystems that blend the physical and digital worlds and can be accessed by a variety of connected devices, including cars and voice-activated speakers and earbuds. The more interesting conversation is how this shift to digital has reframed the competitive landscape.

The conversation over the last three years about the shift to digital has been largely about the share of consumers who once did most things in the physical world and who now do more of those same things online.

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